The "Four Currencies" in your customers’ lives:
Many businesses, large and small, make the mistake of believing that their customers have only one“currency’ in their lives, which is money, so they can think of only one way to compete, which is to cut their price. “Price” is very important but when you realize that most people actually have four “currencies" in their lives, there are hundreds of ways to compete that aren’t cutting your price.What ...
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